PICK no.3
Our Story
Why we started PICK no.3 — and what we pick for you.
TALK BEAUTY, PICK THREE
When K-Beauty took the global skincare market by storm, Kang-Il Kim was right at the heart of it—the creator who brought Beauty of Joseon to life.
In traditional Korean architecture, a Hanok is built with purpose: removing every unnecessary detail to leave only balance, warm wood, and natural light. Looking at a beauty market filled with endless products and confusing claims, he asked a simple question:
To replace trend hype with clarity and trust, he designed a peaceful space where modern science meets Korean heritage: Pick No.3.
The Philosophy of '3': Simple & Balanced Curation
Just as a Hanok relies on three essential elements—pillars, beams, and roof—our approach rests on three clear promises:
3 Core Solutions
We skip complex jargon and group skincare by essential skin goals: Hydration, Calming, Barrier Care, Glow, Brightening, Firming, and Pore Refining.
Top 3 Curated Choices
No sponsored hype. We focus strictly on ingredient quality and formula effectiveness to bring you the top 3 proven options for each skin concern.
The 3rd Space
Pick No.3 is more than a store—it is a calm, thoughtful sanctuary where you can slow down, understand your skin, and build a routine that works.
Breathed for Australia: Climate-Matched K-Beauty
Australia's unique climate presents distinct skin challenges—intense UV exposure, dry heat, and sudden weather changes.
Finding reliable K-Beauty shouldn't mean guessing through endless options. Pick No.3 bridges authentic Korean skincare directly to Australia:
- Climate-Matched Curation: Handpicked formulations focused on deep hydration, sun care, and skin barrier recovery suited for Australian conditions.
- Expert Curation: Backed by the experience behind Beauty of Joseon, we evaluate and select from over 200+ trusted Korean brands.
- Easy, Thoughtful Shopping: No overwhelming lists. Every Top 3 pick is chosen for clear, real results.
Just as traditional Korean heritage values timeless balance and nature, Pick No.3 brings clarity, honest formulas, and effortless skincare choices to Australia.
