[ NIDA ] Centella Hydrating Serum 50ml

RECOMMENDED FOR: All skin types, especially dehydrated/dry skin prone to severe tightness, sensitive skin prone to redness, combination skin with disrupted oil-water balance

PERFECT FOR: When severe tightness from dehydration and easily-flushed sensitive skin are on your mind, and you want a proven, popular calming serum

AM: For daily use morning and night: after cleansing, at the toner step, spread 2-3 drops evenly over your face and neck and pat gently to absorb.

PM: No morning/evening distinction - apply the same way in your evening routine as described for morning.

A watery gel serum that sinks in refreshingly with no oiliness, non-comedogenic so it never clogs pores. Free from synthetic fragrance.

Centella Asiatica Extract & CICA Complex (Asiaticoside, Madecassoside, Madecassic Acid, Asiatic Acid), Multi-Weight Hyaluronic Acid, Niacinamide, 12-Peptide Complex, Panthenol & Allantoin

- Centella Asiatica (CICA): eases redness, calms irritated skin, and cares for a balanced complexion
- Multi-Weight Hyaluronic Acid: a multi-layer molecular structure delivers rich hydration deep within and on the surface for a moist, elastic finish
- Niacinamide, 12 Peptides & Panthenol: normalise oil-water balance and firmly reinforce a damaged skin barrier

200 Million Views on Social Media, a Non-Comedogenic Calming Serum

NIDA's Centella Hydrating Serum. Centella asiatica extract and 4 key centella actives ease redness and calm irritated skin, while multi-weight hyaluronic acid delivers rich hydration deep within and on the surface. Niacinamide and 12 peptides reinforce a damaged skin barrier.

A non-comedogenic calming hydration serum that has topped 200 million views globally on social media.

PICK NO.3 RATING
SENSITIVITY: 4/5

WHY WE PICKED IT: A genuine 200-million-view social media presence, combined with verified non-comedogenic calming hydration, made this an easy pick.

CLINICAL RESULTS: Passed low-irritancy skin testing, completed non-comedogenic testing.

SAFETY NOTES: Avoid applying to broken skin, and store in a cool place away from direct sunlight.

GLOBAL SALES: Topped 200 million cumulative views on global social media, 556+ reviews on NIDA's official store (a 4.71/5.0 rating).

AWARDS: Not disclosed.

PICKER'S COMMENT: "It fills skin with hydration deep inside with no oiliness, and redness calms down fast for smoother texture."

USAGE DURATION: Not disclosed.

Water, Dipropylene Glycol, Glycerin, Niacinamide, 1,2-Hexanediol, Carbomer, Tromethamine, Betaine, Panthenol, Hydroxyacetophenone, Ethylhexylglycerin, Adenosine, Disodium EDTA, Sodium Hyaluronate, Tocopherol, Allantoin, Hamamelis Virginiana (Witch Hazel) Water, Butylene Glycol, Alcohol, PEG-40 Hydrogenated Castor Oil, Centella Asiatica Extract, Centella Asiatica Leaf Extract, Saccharomyces Ferment, Centella Asiatica Root Extract, Camellia Sinensis Leaf Extract, PPG-26-Buteth-26, Caprylyl Glycol, Asiaticoside, Madecassoside, Tripeptide-29, Copper Tripeptide-1, Tripeptide-1, Acetyl Hexapeptide-8, Palmitoyl Tetrapeptide-7, Palmitoyl Pentapeptide-4, Palmitoyl Tripeptide-1, Hexapeptide-12, Nicotinoyl Tripeptide-35, Hexapeptide-9, Nonapeptide-7, Palmitoyl Tripeptide-29, Madecassic Acid, Asiatic Acid (50ml (1.69 fl. oz.))

Q. Did it really get 200 million views on social media?
A. Yes, it's a popular serum that has topped 200 million cumulative views on global social media.

Q. Is it verified non-comedogenic?
A. Yes, it's completed non-comedogenic testing so it doesn't clog pores.

Q. Does it help with redness?
A. Yes, many reviewers report redness calms down fast.

Q. Does it suit skin with disrupted oil-water balance?
A. Yes, niacinamide normalises oil-water balance, making it suitable for combination skin too.

Q. Who is this best for?
A. All skin types, dehydrated/dry skin prone to severe tightness, sensitive skin prone to redness, combination skin with disrupted oil-water balance

Q. Is there anyone who should skip this one?
A. If you want a richly nourishing cream, note this is a light, watery gel serum instead.